You have a great product or business idea! Now what?
Before you start executing, there are several steps you must take to ensure you are building a product or business that will be successful. Do not make the mistake of executing on the wrong strategy. Do the research f...
If you truly want client insight then don't ask them what they want improved or added to your product. Clients simply don't spend time dreaming up ways to improve your product. Fixing and improving your product is not their job, it's yours.
A big problem I'm seeing is that people don't know the sequencing of validation when creating new products. Doing the various types of validation in the wrong order or skipping a step will likely pull your product development in the wrong direction.
Prioritizing your product backlog can seem overwhelming as the list of features grows and grows. Fortunately, there is a market driven way to help provide clarity in selecting what features you should be working on that is based on two criteria.
From my experience, if you want to make big discoveries, ones that lead to deeper insights into your customers' pain, and where possible innovative features and solutions come from, you need to ask open-ended questions.